TikTok / Reels Video Ad Creator for iOS Personal Finance App

I’m looking for a creative video editor/performance ad creator to produce short-form video ads for Alloc8, an iOS personal finance app. Alloc8 helps users manage their finances in one place - budgeting, expense tracking, savings goals, net worth, investments, FIRE planning, and more. For the initial project, I’d like to create 3 distinct vertical video ads (15-30 seconds each) for TikTok / Instagram Reels. I’m looking for someone who can contribute creatively, not just edit a frame-by-frame script. You should be able to come up with strong hooks and concepts, and turn them into polished videos designed to drive App Store installs and signups. I’ll provide: App screen recordings Logo and brand assets Product information and App Store link Additional recordings if needed The videos can use product footage, motion graphics, voiceover, UGC-style elements, relatable/meme concepts, etc. I’m open to different approaches. Most importantly, the 3 videos should test different creative angles, not just be variations of the same ad. Deliverables: 3 vertical 9:16 videos 15-30 seconds each Concept + hook development Editing, text/motion, music, and sound design * Up to 2 revision rounds If the collaboration works well, I’d like this to become ongoing work with new creatives produced regularly. When applying, please share 2–3 relevant short-form ads you’ve created, ideally for mobile apps, SaaS or digital products. If any were used for paid advertising and you can share performance results, even better. Please also briefly tell me how you would approach creating 3 different concepts for Alloc8.