Premium Brand Launch Video Producer | Cinematic Motion Design | Digital Membership Brand

Fixed-price project: US$700 | Four video deliverables | Potential ongoing work About NUERRA Potential NUERRA Potential is an Australian digital membership platform helping working professionals discover their strengths, develop their capabilities and build their future in the AI era. Our membership combines a Human Potential Snapshot™, a personalised 12-week development journey, practical AI learning, career intelligence and ongoing guidance. We are preparing for our public launch and looking for an exceptionally talented video producer, creative director or motion graphics specialist to create a premium brand launch video and accompanying advertising variations. This will be one of our most important launch assets and will be featured across our website, social media and paid advertising campaigns. Our Creative Vision We want NUERRA Potential to look and feel like a premium, established international brand. The video should be sophisticated, modern, cinematic, emotionally engaging and visually beautiful. We are looking for exceptional creative taste, strong storytelling and refined editing. Think premium lifestyle advertising combined with elegant technology and digital product presentation. We do not want the video to look AI-generated. Specifically, we do not want: AI-generated people, synthetic actors or artificial-looking faces. AI-generated voiceovers. Generic AI-generated scenes or surreal technology visuals. Robotic narration or unnatural movements. Generic stock footage montages with basic text overlays. Cheap-looking transitions, excessive effects or templated animations. Anything that feels like a mass-produced AI advertisement. We want authentic human imagery, beautiful visual storytelling, elegant typography, sophisticated motion graphics and a polished, cohesive aesthetic. Professionally filmed footage, appropriately licensed premium stock footage, genuine product recordings and custom motion graphics are all acceptable. The final result must feel premium, human and credible. Required Video Deliverables We are looking for four completed video deliverables developed from one cohesive creative concept. 1. Flagship Brand Launch Video One premium 30–45-second brand film. Strong opening that immediately captures attention. Emotionally engaging storytelling. Beautiful imagery and refined transitions. Premium typography and motion graphics. Integration of NUERRA's branding and product experience. Compelling ending with our logo and call to action. This will be our primary brand introduction. 2. Short Brand Advertisement One 15-second version of the flagship film. Optimised for Instagram, Facebook and TikTok advertising. Strong opening hook and clear call to action. 3. Launch Teaser One 6–10-second teaser. Designed to generate curiosity and brand awareness. Suitable for Instagram Stories, Reels and paid advertising. 4. Alternative Advertising Version One additional 15-second edit featuring a different opening hook or messaging approach. Designed to test different creative angles in paid advertising. These are four finished edits derived from one main production, not four independently filmed commercials. Video Formats & Technical Requirements All final videos must be delivered as: High-quality MP4 files using H.264 encoding. Vertical 9:16 versions (1080 × 1920) for Instagram Reels, Stories, TikTok and vertical paid advertising placements. A landscape 16:9 version (1920 × 1080) of the flagship film for website and other suitable placements. Clear, professionally mixed audio. Captions or animated on-screen text where appropriate. Versions that remain understandable when viewed without sound. Files optimised for digital publishing without unnecessary loss of visual quality. Please confirm the formats and versions included in your proposal. Music & Sound Design — Mandatory The project must include professionally selected music and sound design that NUERRA can legally use in both organic social media and paid advertising. We require: Music that complements a premium, sophisticated brand. Appropriate commercial licences for all music and sound effects. Permission to use the completed videos across Instagram, Facebook, TikTok, our website and paid digital advertising. No recurring music licensing fees or unexpected renewal costs. Written confirmation of the relevant music licence and any restrictions. Copies of licence documentation or other appropriate proof of usage rights. We do not want music that is only cleared for personal social media use or that becomes restricted when used in advertising. Commercial Usage Rights — Mandatory NUERRA Potential must receive perpetual, worldwide commercial usage rights to all four completed videos. These rights must include: Unlimited organic social media publishing and reposting. Unlimited use in paid digital advertising, including Meta Ads and TikTok Ads. Use on our website, landing pages and email