Growth Marketing Specialist / Marketing Agency for Food Delivery App Launch

We are looking for an experienced Growth Marketing Specialist, Performance Marketer, or Small Marketing Agency to lead the launch and growth of WSSEL, a food delivery platform connecting customers, restaurants, and delivery drivers. Our initial launch will focus on Rahat, Israel, followed by expansion into other Arabic-speaking communities. Our goal is not simply to generate downloads, followers, or impressions. We want to acquire real customers, generate completed orders, and build a sustainable, growing customer base. Key Responsibilities Develop a complete go-to-market strategy for launching WSSEL. Research the local market, competitors, and customer behavior. Plan, launch, manage, and optimize Meta Ads (Facebook and Instagram). Use TikTok Ads and Google Ads when appropriate. Develop customer acquisition and retention strategies. Optimize customer acquisition cost (CAC) and completed orders. Create and manage retargeting campaigns. Coordinate engaging advertising creatives and video content. Develop local influencer and restaurant marketing strategies. Set up and monitor conversion tracking using Firebase, GA4, Meta SDK, or similar tools. Provide weekly performance reports with clear results and actionable recommendations. Requirements Proven experience in mobile app growth and performance marketing. Previous experience marketing food delivery, marketplace, or e-commerce applications is strongly preferred. Strong expertise in Meta Ads and conversion optimization. Experience working with limited marketing budgets. Ability to demonstrate real campaign results, including acquisition costs, conversions, and revenue. Understanding of Arabic-speaking audiences and their consumer behavior. Experience with the Israeli Arab market is a significant advantage. Arabic language proficiency is preferred; Hebrew is an additional advantage. Budget and Cooperation Our total monthly marketing budget is approximately $970–$2,585 USD, including both advertising expenses and management fees. Please clearly separate your professional fees from the advertising budget in your proposal. We will begin with a 30-day paid trial, with the possibility of a long-term partnership based on performance. How to Apply Please answer the following questions: Have you previously marketed a food delivery application or similar marketplace? Share examples. What measurable results have you achieved in previous campaigns? Have you worked with Arabic-speaking audiences or the Israeli market? How would you launch a new food delivery application in a city like Rahat? How would you allocate a limited monthly marketing budget? What are your monthly management fees, and what services are included? Are you an individual freelancer or part of an agency? Important: We are looking for a results-driven marketing partner, not someone who only creates social media posts or generates app downloads. Applications featuring proven case studies, measurable results, and a practical launch strategy will receive priority.