UGC Video Production & Creator Management | Australian B2C Brand Launch

Fixed-price project: US$1,200 | Potential ongoing work About NUERRA Potential NUERRA Potential is an Australian digital membership platform designed to help working professionals discover their strengths, develop their capabilities and build their future in the AI era. Our membership combines a Human Potential Snapshot™, a personalised 12-week development journey, practical AI learning, career intelligence and ongoing guidance. We're preparing for our public launch and looking for an experienced UGC production specialist, creative producer or small agency to manage the end-to-end production of engaging video content for our marketing. We already have established brand guidelines, messaging and visual assets. We are looking for one production partner who can source and coordinate multiple creators and deliver eight completed, ready-to-publish videos. Project Deliverables — Mandatory We require: - 8 fully edited UGC videos suitable for Instagram Reels, TikTok, Facebook and paid advertising. - At least 3 different on-camera creators, with variation in gender, age, personality, professional background and delivery style. - Creators who feel authentic, credible and relatable to a broad audience of working professionals. - Vertical 9:16 video format, approximately 15–45 seconds per video. - Strong opening hooks designed to capture attention. - Engaging scripts, professional editing, accurate captions/subtitles and clear calls to action. - A variety of creative concepts, including educational, relatable, problem/solution and product-focused videos. - All creator sourcing, briefing, scripting, filming, editing and production coordination included. - At least two reasonable rounds of revisions on agreed deliverables. - Final videos delivered as high-quality MP4 files, ready for publication and advertising. We want genuinely different creators and creative approaches — not eight similar videos featuring the same person. Commercial Usage Rights — Essential NUERRA Potential must receive perpetual, worldwide commercial usage rights for all eight completed videos, with no ongoing licensing fees or expiry dates. These rights must explicitly include: - Unlimited organic publishing and reposting across NUERRA's social media channels. - Unlimited use in paid advertising, including Instagram, Facebook, TikTok and other digital advertising platforms. - Use on our website, landing pages, email campaigns and other owned digital marketing channels. - Permission to edit, crop, resize, add captions, create shorter versions and repurpose the videos for future marketing campaigns. - Continued usage after the project has ended, without requiring further payment or creator approval. The successful freelancer or agency must secure appropriate written permissions from every creator and ensure that all music, footage and other third-party assets are licensed for the agreed commercial uses. We will not accept time-limited advertising rights, recurring licensing fees or restrictions that prevent future reuse of the content. All agreed rights must be included in the fixed project price and documented before production begins. Creative Direction NUERRA Potential is a premium, modern and approachable brand focused on helping people grow and succeed as the world of work changes. Our audience includes working professionals across different genders, ages, industries and career stages. We want videos that feel: - Authentic and relatable. - Modern, polished and visually engaging. - Conversational rather than overly scripted. - Credible and insightful. - Inspiring without being overly motivational or corporate. - Designed to capture attention and encourage action. Potential content themes include: - How AI is changing careers and the workplace. - Feeling uncertain about which capabilities to develop. - Why career development can feel overwhelming. - Building adaptability, judgement and other valuable human capabilities. - Using AI effectively while maintaining independent thinking. - Introducing NUERRA as a simpler, personalised approach to professional development. - Encouraging professionals to invest in their future. We want a mix of awareness-building content and videos designed to encourage membership sign-ups. Creators must not invent testimonials, claim personal product experiences they have not had, or make unsupported promises about career outcomes. Your Responsibilities We want a production partner who can independently manage the entire process with minimal founder involvement. You will be responsible for: 1. Researching our target audience and recommending engaging UGC concepts. 2. Sourcing and coordinating at least three suitable creators. 3. Developing scripts, hooks and calls to action. 4. Managing creator briefings, filming and production timelines. 5. Editing all eight videos, including captions and subtitles. 6. Managing revisions and quality control. 7. Securing and documenting